The world has experienced a\u00a0digital revolution\u00a0in recent years, and the pandemic has served to accentuate it.\u00a0A\u00a0study\u00a0by a national consultancy indicates that\u00a0half of the companies increased online sales during the pandemic.\u00a0COVID-19 accelerated a change that was brewing and, sooner or later, it was going to be definitive: businesses \u2014companies in general\u2014 need to be present on the internet. The data speaks Digitization\u00a0is a fact and, although COVID-19 has marked a peak in this trend, the truth is that it is not going to stop\u00a0.\u00a0A\u00a0CaixaBank Research report\u00a0points in this direction and says that, although the impact of online sales during the pandemic was especially profound in the months of total isolation and then fell, after the peak of confinement there were more online sales than before. everything will start\u00a0This occurred as a result of the improvement of technological tools \u2014partly due to force majeure\u2014 and new consumer habits,\u00a0a new era is opening for ecommerce. Physical, virtual or hybrid store Now comes the big question.\u00a0Is it better to have a physical store, an online store, both?\u00a0It depends, of course, on which sector its owner is targeting.\u00a0In principle,\u00a0businesses that are only physical have a very short reach,\u00a0unless we are talking about macro-companies and large franchises.\u00a0Lately we see two trends in large corporations: one, to\u00a0close businesses to gain online presence\u00a0(cases like Zara or H&M, to give two examples);\u00a0another, that of opening stores on the street by large companies that previously only operated through the Internet (as happened with Alibaba). But an SME does not have the business structure of an emporium, so what is the best model for more than 90% of companies?\u00a0Whether you have a physical store or not, these are the reasons why\u00a0digitizing your business is necessary to grow: The number of potential customers increases exponentially It's a drawer.\u00a0A business that has a physical shop window facing the street will have the potential clientele of the neighbors who pass by there every day;\u00a0one that is on the Internet\u00a0opens up to an infinity of potential buyers\u00a0who are going to get to know it through their digital device. The sale of products and services wins if the business has an online version, whether or not it is the only one.\u00a0Word of mouth is becoming more visible on social networks\u00a0than face to face.\u00a0Even with friends and family.\u00a0Almost all of our tastes are communicated from the mobile, the tablet or the personal computer. The infrastructure is minimal (and the costs, too) If you have a physical store, you will need\u00a0software to help you effectively manage this new sales model.\u00a0The more complete and more intuitive, the better;\u00a0this way you will save hours in training and understanding the new tools. But if you want to sell your products or services and you don't have a real space, it's perfect too.\u00a0At least to start until your business is hybrid (which is often not necessary).\u00a0Think about the cost of having a virtual store (the cost of the software)\u00a0compared to renting a place, electricity, water, internet...\u00a0In other words, if you were thinking of setting up a store and the costs overwhelm you,\u00a0an ecommerce is the best of options.\u00a0Of course, it is important that you define well what your business model is, how much you are capable of producing, what delivery service to hire... In short, all those\u00a0questions that must be asked before opening a new business. You can sell at any time (and any day) A physical store has\u00a0business hours\u00a0that must be adhered to: it normally closes at noon, again at 8:00 p.m. (or a little later if it is in a shopping center) and on weekends.\u00a0But the Internet does not rest.\u00a0How many times does a consumer want to purchase a product during hours when stores are not open?\u00a0All that volume of business that is lost in the closures of the physical store will be maintained with the online version. From selling in the neighborhood to doing it in\u2026 the whole country? The whole world? Again imagine your physical store, if you have one.\u00a0You can only sell to people who pass in front of the window\u00a0(usually neighbors, occasionally passers-by who have a need).\u00a0Well, with an ecommerce you can get\u2026\u00a0as far as you want.\u00a0The entire national territory or, why not, all of Europe.\u00a0Or the whole world.\u00a0You will have to study the shipping costs well, but beyond that, the possibilities of opening up to the world are endless. Automated tasks will allow you to focus on what is important The wonderful thing about having a virtual store is that, with the right software,\u00a0you forget about the accounting and management tasks and focus on what is fundamental:\u00a0putting care and affection into what you know and like to do.\u00a0Often the business of billing, orders, calculations, etc.,\u00a0steals precious time to spend on the creativity\u00a0you need for your project.\u00a0In Holded there is a perfect software for SMEs, efficient and intuitive,\u00a0that does all those tedious tasks for you and leaves you the time you need for the rest. You have the largest showcase in the world for you And you can decorate it however you want.\u00a0Choose an\u00a0online store software\u00a0(the best known are\u00a0Shopify\u00a0and\u00a0PrestaShop\u00a0), find someone to design your website (or choose a pre-design from those offered by these developers) and get down to work.\u00a0Your products, without missing one, will be visible to everyone, with the added advantage that you do not run the risk of customers handling the products and damaging or accidentally throwing them away.\u00a0In addition,\u00a0you are not limited by the space or location of the store:\u00a0you can design it to your liking. Your client will have all the information at a glance This is another of the big differences.\u00a0In a physical store, a customer will ask the price (if it is not very visible), the measurements, the material it is made of, how many colors do you have it...\u00a0A virtual store can offer all this information at a glance,\u00a0give the option to enlarge the image with an impeccable resolution, compare prices without constantly consulting the seller (which can be invasive and make you give up).\u00a0And not only that: an online shopper can walk around the store without anyone asking what they want.\u00a0That is also an\u00a0added advantage\u00a0when the visitor decides to buy. The ability to grow your business is much greater You have\u00a0social networks\u00a0to publicize your products or services (\u00a0Instagram\u00a0is a wonderful platform for this), your own store, the ability to reach everywhere... Obviously,\u00a0the possibility of your business growing is much greater than if it is only physical.\u00a0Keep in mind that the Internet offers us possibilities,\u00a0free\u00a0or paid, to advertise our company.\u00a0And that advertising sends traffic to the web, so more and more people will know you.\u00a0From inside and outside the country. And speaking of crossing borders, if you think of\u00a0going outside national borders\u00a0with your business, you have to take into account what name to give it, among other things.\u00a0One simple to remember, powerful and that does not give rise to double meanings in other languages, for example.\u00a0Although, if you have already thought about starting it up, there are a series of\u00a0legal requirements\u00a0that you must know to embark on your new adventure. Of course, do not forget that a physical store and a virtual one are different And consequently, they do not operate exactly the same.\u00a0Actually, an online store, once you have understood the software it needs, is\u00a0very simple to maintain.\u00a0But it is not the same as the physical store.\u00a0For example, when it comes to VAT.\u00a0It is important that you know the current tax situation of Internet businesses, as they have undergone some\u00a0changes.\u00a0In our entry on the new\u00a0VAT for electronic commerce,\u00a0everything will be very clear. You already know: whether or not you have a physical business, if you want to make it grow you\u00a0need an online version.\u00a0You dare?