Your marketing plan must contain well-articulated objectives and an awareness of the activities that must be performed to realize your objectives. In addition, it will go into detail on the many marketing channels you want to utilize to increase your brand's awareness, as well as the strategies you aim to implement for each marketing activity. The process of marketing a brand in the modern era, particularly online, is far more complicated than it was in the past. When it comes to having a successful online presence and increasing your Instagram followers, digital marketing is the key, and with digital marketing comes a wide variety of strategies. You should not have any trouble grasping the idea of branding and marketing. To assist you in maximizing your brand's potential and bringing it the recognition it merits, there is a collected list of what you consider to be the most effective marketing techniques for the year 2022. The following is a list of strategies you should be doing if you want to give your product the best potential chance of success. \tUse Video on Social Media \tStorytelling \tSkyscrapers \tMarketing Automation \tOptimization \tBrand Extensions \tLead Scoring Use Video on Social Media: In light of the fact that 68% of customers want to engage with information that is image-based and that 50% of consumers want to engage with video-based content, it is possible that it is time for you to shake things up in this New Year. Over the course of the past year, there have been significant adjustments in the landscape of social media. As TikTok and Instagram Reels continue to rule the social landscape, it seems likely that videos will be the most popular form of material shared on social media in the year 2021. Customers have said that they would prefer to learn about a product or service through the medium of video by a ratio of 72 to 28 percent. In point of fact, 84 percent of individuals report that they have been persuaded to purchase a creation or service after watching a video produced by a business. Storytelling: To attract more attention, companies often utilize narratives in their marketing. Storytelling is also something that sticks in people's minds since the stories skillfully touch on different emotions. Storytelling ought to be an integral element of all of your material, from composing an engaging narrative for you About Us page to elaborating on your wares, contributing to your social media profiles, and everything in between. Suppose you are not running a very professional business. In that case, you should communicate with your customers in the same way you would with a close friend and utilize emotion for exciting and intrigue them. Make use of narrative in all of your writing, including how-to tutorials, guides, blog entries, and postings; on photos; and in the content of your website. Skyscrapers: After you have determined how well your current SEO is working for you, you should analyze your historical SEO to determine how well your older posts did. You might improve those posts' search engine rankings by including historical optimization and some of your most recent keyword research in the posts in question. People go back and read older blog entries, and a great statistic informs us that 75% of our syndicates come back to our site because they've read something we've written in the past. It does not follow that the fact that they are historical automatically renders them irrelevant. Marketing Automation: Utilizing marketing automation will allow you to increase the effectiveness of your email marketing initiatives. Because this is an automated service, there is nothing that you need to do manually to make use of it. It's some kind of technology, and using it frees you up to focus on something else instead. You can use the technology to send out fresh campaigns, generate leads through targeted campaigns, remind your audience about events, welcome new customers, and upsell your campaigns. You can also use it as an auto-reply to customer messages. Consider where you could allocate your time more effectively and whether or not marketing automation will be cost-effective for the requirements of your business. You will need to spend money on a software provider to automate your marketing efforts; however, to do so, you will primary need to determine whether or not this will benefit you. Optimization: Search engine optimization is an art, and it's not easy to comprehend. You need to hire a web tech company that employs SEO tactics if you want back-end SEO. However, if you only need help with the front-end SEO, you can handle it independently. The first thing you should do is check to see if your website and all of your other material are ranking well for the keywords you're targeting. Utilize Google Analytics to research and identify the most effective keywords for your company. You should make use of the top-performing keywords, and a good rule of thumb is to include 11 keywords for every 1,000 words of content you write. However, you should make sure to employ them in a natural way because Google will punish you if they don't read well. Brand Extensions: Increasing awareness of new methods is the goal of this technique based on a marketing strategy. In order to complete this, you will need to develop new items for markets in which you do not currently hold a market share. If you already have some brand awareness, you are already ahead of the game; extending your brand gives you a new revenue stream, which means that you are already ahead of the game. It's the equivalent of a cookie company expanding into the cake market. Or a well-known brand of women's clothing that is expanding into children's clothing. Lead Scoring: Another form of automated software involves assigning a ranking to each of your leads. If you do this, you will be able to discover better leads and people who are near to making a purchase, and you will be able to prioritize and aim your marketing efforts directed at these individuals. It's similar to when a customer doesn't finish their purchase after putting products in their online shopping cart but doesn't actually check out. A lead scoring mechanism would be an automated email sent to the customer an hour later, prompting them to complete their purchase. Of course, this is just one illustration, but there are many other scenarios in which it would be beneficial to use a marketing strategy that involves lead scoring. In point of fact, you should be able to see a positive shift in your sales when you identify your most significant "potential" prospects and then target them. Final Words: The abovementioned marketing methods are some of the most recent and effective new marketing strategies, and when combined with your own marketing strategy, they should help your brand or business expand and enable you to attract actual Instagram followers. Even when previous techniques have always been successful, you still need new ideas to keep them fresh because you can't stand still in a constantly shifting terrain. We wish you a affluent year ahead and hope that the ideas presented in this article for the best marketing techniques have provided you with more inspiring ways to sell your company.